Its getting Bloody

Living in another country where English is not the first language means you sometimes come across some interesting signs, sayings and concepts. I am not one to laugh at others who try to learn English as, lets face it, it's a difficult language that is spread across this big globe of ours.  I am jealous that I can't speak another language (I am lazy). From a marketing perspective, I come across some questionable slogans that try to persuade a purchase. 

This is by far the worst shock marketing tactic I have ever seen. It nearly made me throw up in the supermarket. It was also a huge decal sticker on the floor also. You just couldn't miss it. In the West using blood in ads is frowned upon. It's just too gross and detracts from the message. Think of all those menstrual product adverts over the years that always use blue liquid to show the absorbency of tampons and sanitary napkins. I would love to see how successful that type of advertising would work here. However my focus is on this image and how this campaign worked. Maybe it's my cultural upbringing. Maybe it's something every international marketing manager needs to consider. What do you think?