Client Projects

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Francine for Fairfax
Community-Led Political Campaign (2024–25)
Role: Marketing & Communications Manager
Overview
In just five months, we built a political movement from scratch. Francine for Fairfax was a community-backed, independent campaign for the federal seat of Fairfax on the Sunshine Coast. My role as Marketing & Communications Manager was to create and lead the campaign’s entire public-facing presence, from digital strategy, print materials, TV, print and radio advertising,  media relations, fundraising, and volunteer engagement.

Key Outcomes

• 12.3% First Preference Vote in a traditionally safe Liberal seat
• Over 1,200 Supporters and Volunteers engaged across the electorate
• $300,000+ Raised through donations
• 250+ Volunteers activated, trained, and coordinated
• Dozens of Events including banner waves, market stalls, meet-the-candidate sessions, and policy forums

Marketing & Communications Deliverables

• Established and managed all digital channels: Meta, LinkedIn, X (Twitter), TikTok, YouTube,
• Managed CRM through NationBuilder
• Designed and implemented a content calendar across platforms
• Coordinated outdoor, print, radio, tv and digital advertising
• Authored all major campaign materials: social posts, flyers, emails, media releases, and video scripts
• Ran targeted digital advertising and coordinated print collateral from concept to distribution
• Built a recognisable, trustworthy brand in line with compliance (AEC authorisations, risk protocols)
• Led reputation management during public debates and media scrutiny
• Designed and executed fundraising appeals, including EDM campaigns, donor stewardship, and social campaigns
• Created internal processes, style guides and briefing documents for a decentralised team of volunteers

Why It Matters
This campaign demonstrated what’s possible when communication is values-driven, community-first, and genuinely participatory. We didn’t just run a candidate, we mobilised a movement.

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Foundation Fitness and Wellbeing, Caloundra
Role: Marketing Consultant 
Location: Sunshine Coast, QLD

Overview
Foundation Fitness and Wellbeing is a boutique health and wellness centre in Caloundra. I collaborated closely with the owner to establish a digital presence and cohesive brand identity that resonates with their community-focused ethos.
Key Outcomes

• Launched a mobile-responsive, SEO-optimized website to enhance online visibility.
• Developed comprehensive branding collateral, including logos, signage, and promotional materials.
• Implemented a content strategy encompassing blogs, newsletters, and social media posts.
• Created sales landing pages and integrated PT Minder data for targeted marketing campaigns.

​Marketing & Communications Deliverables

• Designed and managed the website, ensuring user-friendly navigation and mobile compatibility.
• Crafted engaging blog content and newsletters to inform and retain clients.
• Planned and executed social media strategies using Canva and Meta Business Suite.
• Established Google Business account for the business to be found in search.
• Promoted trainers, wellness programs, gym schedules, and events through various channels.

Why It Matters
This project exemplifies the power of integrated marketing strategies in building a strong brand presence and fostering community engagement in the health and wellness sector. Having an online presence, especially with Google Business sees the business found in new ways rather than rely on just social media.

Chancellor State College
Role: Acting Marketing & Events Officer
Location: Sunshine Coast, QLD
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Overview
Chancellor State College is a large, high-performing public school with both primary and secondary campuses. I was brought in to manage the college’s communications and marketing efforts during a period of growth and increasing public visibility. Working across both campuses, I ensured a consistent and professional public presence that reflected the college’s values, achievements, and diverse community.
Key Outcomes

• Strengthened the school’s brand identity through cohesive messaging across digital and print materials
• Supported school enrolment strategies with timely and targeted communications
• Delivered marketing and promotional support for school events, award nights, and open days
• Improved engagement with parents and the wider school community through EDM newsletters and content planning

Marketing & Communications Deliverables

• Produced content for the school newsletter, website, and social media accounts
• Captured and edited photography and video content to promote student activities and school values
• Designed print collateral including flyers, signage, banners, and certificates
• Liaised with staff across departments to ensure effective internal and external communications
• Supported the leadership team in maintaining a positive public image during high-pressure events

Why It Matters
A strong school brand is about more than logos, it’s about trust, clarity, and consistency. This work helped Chancellor State College strengthen its connection with families and the community, while showcasing its achievements with pride.

Maleny Additions
Role: Marketing Consultant
Location: Sunshine Coast, QLD
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Overview
Maleny Additions is a charming gift shop located in the heart of Maleny. I partnered with the new owners to revitalize their brand and expand their reach through strategic digital marketing initiatives.
Key Outcomes

• Established a vibrant social media presence on Instagram and Facebook.
• Developed engaging content, including posts and reels, to showcase products and local attractions.
• Built landing pages for their Shopify site to streamline online shopping experiences.
• Promoted the new ownership and highlighted the unique offerings of the Maleny and Hinterland region.

Marketing & Communications Deliverables

• Curated and scheduled social media content to maintain consistent engagement.
• Captured and edited visual content to enhance brand storytelling.
• Collaborated on promotional campaigns to attract both locals and tourists.
• Monitored analytics to refine strategies and maximize reach.

Why It Matters
This initiative demonstrates the impact of localized digital marketing in boosting small business visibility and fostering community connections.

Yalla Family Guide
Role: Digital Marketing Manager
Location: Yalla Abu Dhabi, UAE

​YALLA Family Guide is a premier platform publication and digital platform providing weekly updates on events and news around Abu Dhabi. I played a pivotal role in enhancing their digital outreach and audience engagement through comprehensive content management and promotional strategies.
Key Outcomes

• Managed and updated website content to ensure timely and relevant information.
• Promoted weekly events and news through social media channels, increasing follower engagement.
• Coordinated advertising promotions to support local businesses and events.
• Distributed a weekly "What's On" newsletter to over 20,000 subscribers, boosting readership and community involvement.

Marketing & Communications Deliverables

• Developed and maintained a content calendar to streamline information dissemination.
• Crafted compelling copy for social media posts and newsletters to drive user engagement.
• Analyzed audience metrics to tailor content strategies effectively.
• Collaborated with local partners to feature diverse events and activities.

Why It Matters
This project highlights the significance of consistent and engaging content in building a loyal audience base and supporting community initiatives.

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The Wellness Centre,
Role:  Marketing Consultant
Location: Muscat, Oman

Overview
I devised and executed a comprehensive sales marketing strategy to boost visibility and attract potential members to promote their pre-sale effectively with over 150 memberships sold prior to the gym officially opening.
Key Outcomes

• Developed a targeted marketing strategy to highlight membership benefits.
• Established and managed social media accounts on Twitter, Facebook, and Instagram.
• Ran promotional campaigns across social media platforms to generate interest.
• Organized media giveaways and secured sponsorships at prominent events, including the Australian New Zealand Ball.
• Launched an email newsletter campaign to keep potential members informed and engaged.

Marketing & Communications Deliverables

• Created engaging content tailored to the target audience's interests and needs.
• Monitored campaign performance and adjusted strategies accordingly.
• Collaborated with event organizers to maximize promotional opportunities.
• Maintained consistent brand messaging across all channels.

Why It Matters
This campaign underscores the effectiveness of integrated marketing efforts in driving membership sales and enhancing brand awareness in the wellness industry.

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Early World Nursery
​Abu Dhabi, UAE

• Develop marketing and communications strategy
• Develop content for Facebook and Instagram 
• ​Promote events and open days