Come with me as I start my new journey in SEO Marketing! A newbie tells all.
Photo by rawpixel.com on Unsplash
Ok I have to be honest about the real reason for doing a Blog (which I always thought was just a website). I really don’t want to put myself out there and talk in detail about the hilarious things my kids or husband do or even comment on topical news – its kind of been done to death. However, it has been suggested to me by my Marketing Guru to get up to speed with digital marketing I need to create a blog (thanks Tanya). I really want (and need) to get onboard with analytics and search engine optimization (SEO) as I hope to be employable again one day. Its been a while since working full time and I am terrible at baking and sewing so I am sticking to what I know with a few funny and ironic anecdotes along the way (hopefully).
So my reasoning behind Blogging is to actually experiment on myself before unleashing myself on potential paying clients. So it’s heads down studying the mechanics of Google and SEO. To be honest it’s boring and confusing if you aren’t doing an actual project hence the birth of my blog (to which Weebly emailed me to congratulate me on the actual birth of it when I published it – still waiting on my flowers Weebly). I do actually know how advertising and promotion works – I dabbled in it and studied it for some time. But the offline world I am from (light years away now) is a bit different to the online world and the consumers that exist on it today are pretty savvy.
In “ye oldie days” it used to take a consumer more energy to complain about a service or a product and half the time they couldn’t be bothered sending a letter or phoning someone to complain. Now days its so instant and damaging and reactive its scary. There is so much fake news out there that it gets stressful figuring out facts from fiction. You can really put people in a bad mood by been too quick on the keyboard and taking words out of perspective.
But I digress; promoting my ramblings so its high up the ranking of a search is important – professionally but not personally. I like to create and launch things – but I don’t like to be the “thing” that’s launched. Also in the past we used to have time to make everything perfect before rolling out for public consumption – its actually making me hyperventilate knowing this post isn’t going to go via an Editorial committee or an Account Manager or a client for sign off. Who will capture the typos and incorrect facts? Does that even matter these days? Does anyone have anytime to notice or question it? It seems these days half-baked campaigns are launched with full fanfare with poor facts and bad spelling. So you are getting this post in a near naked state, its hardly dressed (apart from a spell checker), which makes me feel exposed and vulnerable. So please feel free to correct my poor grammar and spelling and incorrect facts – but be nice – I have feelings too.
I think silly thoughts and musings about the world of marketing, as a marketer, then publish them on my blog because Social Media doesn't give me enough space to rant. Karen Montagu, thats me and these are my silly thoughts and observations.