Timing and humour kills it

One of the best executions of a true integrated marketing campaign is for a property company in the UAE. They have brilliantly executed not only great creative but timely messaging which is spot on and clever. They have rolled out their good old fashion campaign on billboards, street press and radio. Although the radio spots are different in its creative you can't blame them for doing a great job of getting their brand name - and their web address which is prominent throughout the radio spots - out on the street. The key to this brand is their instant response to whats happening in the world. Its great - it mirrors social medias instant messaging but in the offline realm. Their billboards are updated weekly and their street press ads are the same. I am in love with their creative what do you think?